About the Foundation

The Simple Rules Foundation is a private 501 (c)(3) organization founded in 2011.  We are committed to creating a sustainable, productive world and believe one way to achieve such a world is to engage people in generating sustainable, productive patterns in their lives. We also believe in the power of One Simple Thing: that small actions can make a huge difference. We see the public goods as a way of ensuring these patterns around the globe.  Toward that end, we use our non-profit status to generate resources to support local and global efforts in a number of ways.  These may include:

  • Offering coaching, training, planning, workshops, presentations and generative board development.
  • Promotion of organizations and programs that are sustainable and productive, and align with our own goals and objectives.
  • Facilitating outreach locally and globally through conferences, seminars and other public venues to talk about simple rules and their potential to create change.
  • Research and dissemination of the complex, systems-based theory and practice of the social determinants of health and social equity.


Our Vision . . .

We envision and support the following universal public goods.  These are the patterns that will change the world, the patterns of a productive and sustainable life.

  • Market – Giving and receiving value for value.
  • Justice – Treating each other fairly, with integrity and purpose.
  • Education – Providing and sharing knowledge and information with each other.
  • Infrastructure  – Functioning effectively and with intention in our space together.
  • Healthcare – Taking care of each other.


Our Mission . . .

To empower you to create your own simple rules to shift your patterns to a productive, sustainable life.  Our plan is to educate, train, coach, guide, and support YOU – individuals, families, organizations and communities – in creating and amplifying sustainability and productivity around the world.

Our Goals . . .

  • To touch one million people with the idea of simple rules and the power of #1SimpleThing.
  • To support the public goods in significant ways each year.
  • To engage one million people in joining us in this work.


Our Team

Mallary Tytel, Chief Executive Officer

Mallary is president and founder of Healthy Workplaces, a national consulting firm that focuses on supporting individuals and organizations through coaching, training, culture change, and sustainability. Her work in human systems dynamics has provided the foundation for her research-to-practice approach to adaptive action and influencing systems. She is the former CEO of an international non-profit training and development corporation; has served as a key advisor to senior-level personnel within the U.S. Department of Defense; and has created and delivered innovative systems-based training in over 40 communities worldwide. She has a Ph.D. in Public Health Promotion and Organizational Systems, an M.B.A., and is a certified executive coach and mediator. She is a master trainer, has presented at conferences throughout the US and Canada, and has written three books and numerous articles on creating change. In her spare time she mentors budding women entrepreneurs and volunteers for international healthy workplace initiatives.

Royce Holladay, Chief Operating Officer

new royce headshotAs a strong and skilled leader and advocate, Royce has worked to train, support, and coach leaders in many organizations and in a variety of settings. Starting with her involvement in school reform efforts in the early 1990’s, Royce focuses on planning for individual performance improvement, on organizational support, and on leadership at all levels across a system. Her background in educational counseling, strategic leadership, Total Quality Management, and Human Systems Dynamics, provides a strong foundation for her understanding of leadership in human systems. Royce has presented at state, national, and international conferences, and has co-authored three books and numerous articles that use stories, images, and down-to-earth descriptions to make complex ideas simple to apply in everyday life.

Glenda H. Eoyang, Chief Complexity Officer

new glenda headshot1Glenda is a master teacher with deep insights into the art and science of self-organizing systems. As the founder of the field of human systems dynamics, Glenda applies principles of self-organizing to help people thrive in unpredictable environments. Since 1988, she has provided training, consulting, coaching, and facilitation support in both the public and private sectors. She brings a strong and cogent voice to public discussions about the field. Glenda currently serves as founding Executive Director of the Human Systems Dynamics Institute, a network of professionals working at the intersection of complexity and social sciences. Dr. Eoyang supports change for individuals, organizations, and communities around the world and her experiences as teacher, leader, entrepreneur, author, and public speaker provide a wealth of resources. She works tirelessly to expand the field and application of human systems dynamics. Her published works include numerous scholarly and practical articles in academic and practitioner journals, chapters, presentations, blogs, and reflective essays. She has also authored three books.

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